The revenue number your board trusts without asking why.
Verity connects to your CRM, scores every active deal across six governance dimensions, and produces a defensible committed number — before forecasting, before debate, before the meeting.
Forecasts require explanation rather than trust. Revenue numbers become political under pressure. Risk surfaces too late to act. The board interrogates — the CEO defends.
With Verity
Every deal has a timestamped confidence record. The committed number is earned, not estimated. The board asks fewer questions. The CFO has an audit trail from day one.
CRMs
Store activity. Don't govern it. Excellent at capturing data. Silent on whether it meets governance standards for a defensible forecast.
Forecasting tools
Estimate probability. Don't explain it. Probabilistic models that predict outcomes but can't tell you which rule was broken or why confidence is falling.
"No existing system owns pre-close pipeline confidence. CRMs capture activity. Forecasting tools model probability. Nobody governs the pipeline before it becomes a forecast. Verity creates that category."
How it works
Step 01 · Connect
Read-only CRM integration
Connects to Zoho CRM or HubSpot via OAuth — non-invasive, never modifies your pipeline. CRM data flows up to Verity; nothing flows back down.
Step 02 · Score
Deterministic confidence scoring
Every deal scored across six governance dimensions using rules-based logic. No AI guesswork. Each score is fully explainable — linked to the exact evidence and rule that produced it.
Step 03 · Govern
Immutable confidence ledger
Every scoring run is timestamped and appended to an immutable ledger. Confidence history builds over time — the compounding moat that becomes more valuable every day.
Six governance dimensions
01
Stage discipline
Has the deal followed valid stage progression? Are required fields present? Skipped stages and missing artefacts flagged immediately.
02
Activity consistency
Is meaningful engagement happening at the right frequency? Days since last call or meeting — measured against stage-specific thresholds.
03
Time integrity
Has this deal been in the current stage too long? Is the closing date valid and in the future? Stale deals surface before they miss the board report.
04
Stakeholder completeness
Are decision-makers and economic buyers identified and logged? The most common late-stage failure — now visible weeks before close.
05
Commercial readiness
Is pricing set? Are proposals and commercial artefacts present for the deal's current stage? Commercial gaps that block close — flagged early.
06
External signals
Third-party indicators — account age, credit risk, external health markers. Integrated automatically as the confidence ledger matures.
What Verity produces
Sample pipeline · 10 opportunities
Scored 16 Apr 2026 · 6 dimensions · 6 periods of confidence history