The revenue number your board trusts without asking why.
Verity connects to your CRM and runs every active deal through a three-layer governance engine — eligibility gates, composite scoring, tier assignment — producing a defensible committed number before forecasting, before debate, before the meeting.
Forecasts require explanation rather than trust. Revenue numbers become political under pressure. Risk surfaces too late to act. The board interrogates — the CEO defends.
With Verity
Every deal has a timestamped confidence record. The committed number is earned, not estimated. The board asks fewer questions. The CFO has an audit trail from day one.
CRMs
Store activity. Don't govern it. Excellent at capturing data. Silent on whether it meets governance standards for a defensible forecast.
Forecasting tools
Estimate probability. Don't explain it. Probabilistic models that predict outcomes but can't tell you which rule was broken or why confidence is falling.
"No existing system owns pre-close pipeline confidence. CRMs capture activity. Forecasting tools model probability. Nobody governs the pipeline before it becomes a forecast. Verity creates that category."
What Verity produces
Sample pipeline · 10 opportunities
Scored · 3 layers · 6 dimensions · Every deal traceable to its governance evidence
Quantum Retail scored a raw composite of 72 — enough for Upside tier. But an eligibility gate fired (Overdue — closing date expired), capping the final score at 45. The deal is excluded from the committed number, not because the numbers were bad, but because the governance evidence was. That's the mechanism — explained next.
Three layers of governance
Verity doesn't score deals with a single model. It runs them through three sequential layers, each doing a distinct job. Every score is traceable back through all three — which gate fired, which dimensions contributed, which tier was assigned. That's what makes the committed number defensible under questioning.
Layer 01
Eligibility gates
Hard governance ceilings
Deals that fail baseline governance — missing names, zero value, no recent activity, expired close dates, excessive stage dwell — are capped before composite scoring begins. No amount of logged activity rescues a zombie deal. This keeps governance failures out of the committed number.
Deals that clear eligibility are scored across six dimensions of deal quality — stage, activity, time, stakeholders, commercial readiness, external signals. Weighted composite produces a 0–100 score. Each dimension score is independently inspectable, so the source of any confidence movement is always visible.
6 dimensions · 0–100 composite
Layer 03
Tier assignment
Defensible committed translation
Scored deals are grouped into three tiers. Only Committed (≥75) enters the defensible number at full weight. Upside (60–74) is tracked separately as optionality. Excluded (<60) is removed from the committed number entirely. The output is conservative — earned, not estimated.
Connects to Zoho CRM or HubSpot via OAuth — non-invasive, never modifies your pipeline. CRM data flows up to Verity; nothing flows back down.
Step 02 · Score
Deterministic governance engine
Every deal runs through the three-layer engine — eligibility, composite scoring, tier assignment. No AI guesswork. Each score is fully explainable, linked to the exact rule, gate, or dimension that produced it.
Step 03 · Govern
Immutable confidence ledger
Every scoring run is timestamped and appended to an immutable ledger. Confidence history builds over time — the compounding moat that becomes more valuable every day.
Inside Layer 2 · Six governance dimensions
01
Stage discipline
Has the deal followed valid stage progression? Are required fields present? Skipped stages and missing artefacts flagged immediately.
02
Activity consistency
Is meaningful engagement happening at the right frequency? Days since last call or meeting — measured against stage-specific thresholds.
03
Time integrity
Has this deal been in the current stage too long? Is the closing date valid and in the future? Stale deals surface before they miss the board report.
04
Stakeholder completeness
Are decision-makers and economic buyers identified and logged? The most common late-stage failure — now visible weeks before close.
05
Commercial readiness
Is pricing set? Are proposals and commercial artefacts present for the deal's current stage? Commercial gaps that block close — flagged early.
06
External signals
Third-party indicators — account age, credit risk, external health markers. Integrated automatically as the confidence ledger matures.
Ready to see your pipeline governed?
Connect your Zoho CRM or HubSpot in under 10 minutes. Your first scored dashboard within 24 hours.